Monday, August 16, 2010

TIPS N TRICKS: PRESS KITTING FOR THE PRESS KIT-LESS: Press kit etiquette


We just want you to be as famous as Usher, so follow these tips and maybe you'll get there.

1 DON’T BE SLOPPY
The media are a ‘ride or die’ bunch. They don’t dig on things that are fussy, and they have no problem blowing you off if you annoy them. If you’ve ever seen the mail room of a major music media outlet, you know it’s a super overwhelming place. Most magazines receive hundreds of packages a day from distributors, label reps and unsigned artists hoping to catch a break; it doesn’t matter if your band is a freakin’ GG Alin cover band (God forbid!) -if your package looks crummy, they won’t even look at it. Make sure you write on the package neatly, and double-check on spelling (there’s nothing more frustrating than having someone spell your name wrong). Also, make sure the materials inside are not crumpled or ripped and are folded correctly. Projecting professionalism is key.

2 KEEP YOUR ONE SHEET SIMPLE
Everything’s better when it’s simple. Don’t overcomplicate your One Sheet by putting too much on it. Break down your history in a direct and easy to understand way. Your music should speak for itself. (Note: I find that the design of a One Sheet (font choices, photographic style, etc) affect the way I perceive a band more than what they've written. -Jess)

3 KEEP YOUR ONE SHEET UNBIASED
There’s nothing that pisses reviewers off more than artists who to sell themselves with their One Sheets. While it’s great to acknowledge your band’s achievements, using charged adjectives like “best” and “awesome” just make you seem like a desperate amateur. Being truthful about the nature of your music is more appropriate.

4 ADD CONTACT DETAILS TO EVERY PAGE
Pretty basic, but ensure's that you can be found if need be.

5 BE CREATIVE
Adding an unusual touch to your press kit means it will be memorable. Including thoughtful, personalized drawings, band stickers, pins or posters to your kit will help build a positive impression. Just don‘t make them too bulky. (Note: Money is also good… Kidding! -Jess)

We hope that you have fun on your rode to recognition.


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